Electronic databases are such an improvement. Except, of course, when they're not.
You end up with this database over HERE and another one over THERE...and, sometimes, "database" is just a bunch of lists in different folders and applications. This set in Excel, and another couple of contact lists in Word and a bunch of data about people who purchased through your website's storefront.
We have helped many clients tame this "list beast" and get a handle on who their contacts actually are. It's a necessary precursor to communicating with them effectively -- whether in the context of a monthly or quarterly newsletter, or cross-selling a subset of prospects a new service that is applicable to them, or sending reminder cards for recurring service or maintenance.
Write and Polish helps clients get all of their information in one place, research contact management systems, if applicable, and establish procedures to keep it all current. Finally, we work with businesses to use this information to formulate campaigns that solidify client relationships and increase sales.
Bottom line: people can't buy your services if they don't know about them or their benefits. Communication is the solution!