Write and Polish has completed copy for The JOAN Project section on the website of Beyond the Disability. The client was in the process of beginning a larger publicity drive for the project, including a speaking engagement, and needed to quickly flesh out the website content that corresponded to her speaking material.
We were happy to help out!
We recently provided copy for the home page of our friends at YAY! Mail, a local provider of subscription-based communications services.
The service is useful to both businesses and individuals who value the personal touch of a tangible item, sent through the regular mail, but need to harness the power of technology to get it done efficiently. And, let's be honest, making something simple often determines whether or not it gets done at all!
As fans of communication ourselves, we think it's a great idea. Click through to learn more about how YAY! Mail can both simplify and personalize maintaining contact with colleagues, clients, prospects, friends and family.
We are happy to report that we are helping our friends at Daniels Chiropractic Office again, this time with an update to their tri-fold brochure.
After several years with one piece, they decided it was time for a refresh, and came to Write and Polish to work on it.
We'll share it with you when it's complete.
In the meanwhile, if you live or work in the Racine, Wisconsin area and you're experiencing physical discomfort from an injury, have chronic back/neck pain, suffer from frequent or severe headaches, or are just interested in living a healthier life, contact Daniels Chiropractic.
We had a great event, and Write and Polish was so pleased to be able to co-ordinate it.
We've now issued the final press release, updated the event page with the results, and composed and delivered all of the follow-up letters to be printed and mailed.
We "live tweeted" throughout the day (#GMBF), as well as jotting down notes for the benefit of next year's festival.
The kids seemed to have a great time (hover over the picture at the top of the event webpage, and you'll see!), and one parent paid EMO (Ensemble Musical Offering -- the event sponsor) and Write and Polish (in our capacity as coordinator) a terrific compliment: her “daughter left [the festival] so excited and so thankful to play violin. She said it was one of the most fun days of her life!”
The first place winners in each age group and category (six in all) will have the opportunity to perform at upcoming EMO concerts.
Thanks for the opportunity, EMO! And thanks go each of the entrants, their parents and teachers, for their hard (and fruitful) work.
We recently added About the Artisan and blog-style News pages to the website of Embellishments, a working artists' studio and gallery shop located in Milwaukee's Shops of Grand Avenue.
We are providing continuing work to the website and building the shop's Facebook presence, particularly in advance of the November 10th Grand Opening.
We encourage those of you in southeastern Wisconsin to make a point to patronize this artist, and our friends everywhere to support smaller, local businesses and craftspeople.
Embellishments, a working artists' studio & gallery shop, recently began operations as part of the Pop-Up Artist leasing program at Milwaukee's Shops of Grand Avenue.
The shop will focus primarily on jewelry in a range of styles from historical to steampunk to just plain funky, but will offer a variety of other handmade items as well, many produced on-site. Jewelry repairs are also available in the shop, performed by proprietress A.J. von Tauffkirchen.
Write and Polish, in addition to doing some other bits of marketing and publicity, this week set up a Facebook page for the establishment. It's early days, but if you like art and those who make it, jewelry, eclectic shops in the mall, or simply small business owners, follow the link at the beginning of this article or click the logo and "Like" the shop. Then, plan to stop by next time you're in the neighborhood.
Embellishments will throw a Grand Opening celebration on November 11th, with some introductory offers lasting through the remainder of the month. Further details will be forthcoming.
Social Media and the Small Business
While social media like Facebook, Twitter, LinkedIn and other networks may seem like a fad or something that "the kids are all into this week," they provide an unprecedented capacity to hang out a shingle, get the word out, and succeed, all on a small budget.
Will today's social media turn into something else in 5-10 years? It's almost guaranteed that it will.
Does that mean that investing resources right now in using existing media to build an audience for your business is a waste? Clearly, we think it does not.
When the people are on Facebook and Twitter, use Facebook and Twitter. If they go somewhere else, then follow. And, don't be afraid to try out the next thing before everyone else does. There's far less value in being the last one to the party!
If using social media seems like a good idea, but is something you as a small businessperson have not had time for, contact us to talk about how Write and Polish can help.
Write and Polish recently completed the first phase of a website project for Milwaukee-area general contractor Barthenheier Construction.
The website was designed by Catral Doyle Creative (located in Milwaukee's Third Ward), whose team also established an engaging logo and brand. Write and Polish then performed a complete revision of the content, and adjusted some minor elements of layout/style to better reflect the client's aesthetic.
We will be continuing to work with Barthenheier to expand the case studies already presented to more fully reflect the scope of work undertaken, as well as to add new projects as they are completed. We are also working with them on other marketing and communications projects, including creation of an up-to-date relationship database and some "boilerplate" pieces that will allow for quicker and easier response to opportunities.
We are intermittently called upon by our friends at Image Management to do various types of content development work for them. We were privileged recently to complete proofreading/revisions on a 12-page product brochure for one of their on-going client accounts. This particular brochure includes applying the client's "house" style, as well as checking for correct usage, spelling, punctuation and general formatting.
Bonus: Image Management has recently re-built their website. So, if you haven't visited it in a while...time to check it out again, and appreciate their fun, sharp new design!
Daniels Chiropractic Office recently engaged Write and Polish to undertake a complete edit/revision of its website content.
Dr. John Daniels, one of the members of the practice's third generation of practitioners, built the website using tools provided by a company that specializes in sites for chiropractors. It looked great, but the text was held over from a previous iteration of the site, and needed both updating and to be tightened up.
Conveying a lot of information with a degree of economy is always a challenge; we think this one turned out quite nicely.
If you are in the Racine area, we can also recommend the care delivered by Daniels Chiropractic. We're not just their writers...we're their patients as well!
Write and Polish Bloggers
Christie Manussier, principal Writer and Polisher, is the usual news reporter.