9/26/2012 0 Comments
Martha and Herb got a surprise when perusing the weekly specials ~~
Here's a new gem just added to our Proofreaders Paradise album at Facebook.
Once upon a time, there was a grocery store manager/ owner/decision-maker who didn't think it was necessary to pay for proofreading....
Embellishments, a working artists' studio & gallery shop, recently began operations as part of the Pop-Up Artist leasing program at Milwaukee's Shops of Grand Avenue.
The shop will focus primarily on jewelry in a range of styles from historical to steampunk to just plain funky, but will offer a variety of other handmade items as well, many produced on-site. Jewelry repairs are also available in the shop, performed by proprietress A.J. von Tauffkirchen.
Write and Polish, in addition to doing some other bits of marketing and publicity, this week set up a Facebook page for the establishment. It's early days, but if you like art and those who make it, jewelry, eclectic shops in the mall, or simply small business owners, follow the link at the beginning of this article or click the logo and "Like" the shop. Then, plan to stop by next time you're in the neighborhood.
Embellishments will throw a Grand Opening celebration on November 11th, with some introductory offers lasting through the remainder of the month. Further details will be forthcoming.
Social Media and the Small Business
While social media like Facebook, Twitter, LinkedIn and other networks may seem like a fad or something that "the kids are all into this week," they provide an unprecedented capacity to hang out a shingle, get the word out, and succeed, all on a small budget.
Will today's social media turn into something else in 5-10 years? It's almost guaranteed that it will.
Does that mean that investing resources right now in using existing media to build an audience for your business is a waste? Clearly, we think it does not.
When the people are on Facebook and Twitter, use Facebook and Twitter. If they go somewhere else, then follow. And, don't be afraid to try out the next thing before everyone else does. There's far less value in being the last one to the party!
If using social media seems like a good idea, but is something you as a small businessperson have not had time for, contact us to talk about how Write and Polish can help.
Electronic databases are such an improvement. Except, of course, when they're not.
You end up with this database over HERE and another one over THERE...and, sometimes, "database" is just a bunch of lists in different folders and applications. This set in Excel, and another couple of contact lists in Word and a bunch of data about people who purchased through your website's storefront.
We have helped many clients tame this "list beast" and get a handle on who their contacts actually are. It's a necessary precursor to communicating with them effectively -- whether in the context of a monthly or quarterly newsletter, or cross-selling a subset of prospects a new service that is applicable to them, or sending reminder cards for recurring service or maintenance.
Write and Polish helps clients get all of their information in one place, research contact management systems, if applicable, and establish procedures to keep it all current. Finally, we work with businesses to use this information to formulate campaigns that solidify client relationships and increase sales.
Bottom line: people can't buy your services if they don't know about them or their benefits. Communication is the solution!
Write and Polish Bloggers
Christie Manussier, principal Writer and Polisher, is the usual news reporter.
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