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This article addresses the effectiveness (or lack thereof) of the QR code. Everyone who attempts to be "hip" with their marketing needs to read this. And then consider not just how/if you use this specific new marketing avenue, but apply these questions to your other social media activities.
Cliff Notes to the theme: always ask yourself "How likely is this to make me or my company/product/brand look lame?"
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Christie Manussier, principal Writer and Polisher, is the usual news reporter.
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