This article addresses the effectiveness (or lack thereof) of the QR code. Everyone who attempts to be "hip" with their marketing needs to read this. And then consider not just how/if you use this specific new marketing avenue, but apply these questions to your other social media activities. Cliff Notes to the theme: always ask yourself "How likely is this to make me or my company/product/brand look lame?"
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Marketers and would-be Business Social Networkers: this article, Viral Content-Why We Share Some Things and Not Others, is a studious examination of what we already know but sometimes forget -- blatant advertising as status posts for your business will not generally be shared.
Giving people something they can use, or that makes them laugh, or gets them exercised in some way (but, hopefully, not at you!) is more likely to be shared, and put YOU, as the originator, in front of the valuable individuals who do not yet know you to friend you. Write and Polish was privileged to supply a range of marketing services, including website updates, writing press releases, compiling/project managing/editing RFP and pitch packages, creation of a new company screen saver, and production of an internal newsletter for a major Milwaukee law firm.
The engagement was for a period of 4+ months, while an integral member of the firm's marketing team was on maternity leave. Write and Polish is able to provide relief during periods when any corporate entity is understaffed. Such an engagement may include a combination of on- and off-site work, as needed. Please inquire if you anticipate being short-handed, and we'll see if we can help out! |
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March 2015
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