While conducting other business on the Internet, we came across a new subject for our Facebook rogues' gallery of language error and/or misuse.
Click on the picture to see the details of the situation -- though the CliffNotes version is that Old Navy shipped and sold these shirts without a necessary apostrophe in "Let's Go!!"
Retail goods and client-facing communication material need to be checked for these basic (and embarrassing) errors. Contact us to discuss your needs.
7/17/2012 0 Comments
Word of the Day: Ennui
1. boredom; lack of interest.
2. a gripping listlessness or melancholia caused by boredom; depression.
Word of the Day not only illustrates ennui well, they have selected an image that demonstrates the correct placement of apostrophes in this context!
Reminder -- when giving decades of time, there is never an apostrophe before the "s." However, if truncating the decade, an apostrophe does take the place of the dropped century numerals.
These sign makers did it right!
When making acronyms, initial-isms or abbreviations plural, no apostrophe is required -- IRAs, RFPs, CDs, FAQs, NSAIDs.
Note that these are all multi-letter names that are treated as nouns in every way, including in their plural form.
The exception is when discussing multiple occurrences of a single letter of the alphabet, like so: "Mary's handwriting has improved; her e's are now distinct from her i's."
This exception is important when you consider that the apostrophe makes it clear that it is a letter of the alphabet under consideration, and not the word, "is."
10/20/2011 1 Comment
A Write and Polish Valentine
The kinds of things that make Writers and Polishers smile (and go just a little bit weak in the knees)!
10/7/2011 0 Comments
For Grammar Nerd Emergencies
Be still, my beating heart!
An order shall be placed forthwith, that the Write-and-Polish-mobile (and briefcase, and pen wrangling thingie) will be stocked when faced with a grammar emergency in public places!
If those within the reach of our keyboard have trouble with any (or several) of these grammatical situations, acquire a sheet, laminate it and use it as a place mat, that you may have the answers always at the ready.
This site was shared with us by alert Facebook-er, faithful Write and Polish friend and fellow grammarista, Anne Gibson from The Sign Shop of Racine.
If apostrophes give you palpitations, bookmark this page!
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Christie Manussier, principal Writer and Polisher, is the usual news reporter.
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