While conducting other business on the Internet, we came across a new subject for our Facebook rogues' gallery of language error and/or misuse. Click on the picture to see the details of the situation -- though the CliffNotes version is that Old Navy shipped and sold these shirts without a necessary apostrophe in "Let's Go!!" Retail goods and client-facing communication material need to be checked for these basic (and embarrassing) errors. Contact us to discuss your needs.
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7/17/2012 0 Comments Word of the Day: EnnuiEnnui /ahnˈwee/noun 1. boredom; lack of interest. 2. a gripping listlessness or melancholia caused by boredom; depression. Word of the Day not only illustrates ennui well, they have selected an image that demonstrates the correct placement of apostrophes in this context! When making acronyms, initial-isms or abbreviations plural, no apostrophe is required -- IRAs, RFPs, CDs, FAQs, NSAIDs. Note that these are all multi-letter names that are treated as nouns in every way, including in their plural form. The exception is when discussing multiple occurrences of a single letter of the alphabet, like so: "Mary's handwriting has improved; her e's are now distinct from her i's." This exception is important when you consider that the apostrophe makes it clear that it is a letter of the alphabet under consideration, and not the word, "is." 10/20/2011 1 Comment A Write and Polish ValentineThe kinds of things that make Writers and Polishers smile (and go just a little bit weak in the knees)!
Enjoy!! 10/7/2011 0 Comments For Grammar Nerd EmergenciesBe still, my beating heart! An order shall be placed forthwith, that the Write-and-Polish-mobile (and briefcase, and pen wrangling thingie) will be stocked when faced with a grammar emergency in public places! If those within the reach of our keyboard have trouble with any (or several) of these grammatical situations, acquire a sheet, laminate it and use it as a place mat, that you may have the answers always at the ready. This site was shared with us by alert Facebook-er, faithful Write and Polish friend and fellow grammarista, Anne Gibson from The Sign Shop of Racine. If apostrophes give you palpitations, bookmark this page! |
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