Our recent work for Milwaukee's Optimist Theatre (famous for its Free Shakespeare in the Park) has included a change of newsletter mailing vendor, and a consequent new look and feel.
You can see the archived web copy of this issue here.
While the new template would be different out of hand, we took the opportunity to consider a more efficient way of delivering the news, so that each story lives independently at the organization's website, and the newsletter simply features a teaser and a link to it.
Most newsletter vendors have editors that can be a bit clunky. Writing, or cutting / pasting / reformatting within them is really no picnic. And a newsletter that just scrolls down and down and down may chase away readers.
The new format has garnered good feedback, and complements the facelift that we recently gave to the website itself. All in all, it should help spread the word more broadly -- which is, after all, the point!
Electronic databases are such an improvement. Except, of course, when they're not.
You end up with this database over HERE and another one over THERE...and, sometimes, "database" is just a bunch of lists in different folders and applications. This set in Excel, and another couple of contact lists in Word and a bunch of data about people who purchased through your website's storefront.
We have helped many clients tame this "list beast" and get a handle on who their contacts actually are. It's a necessary precursor to communicating with them effectively -- whether in the context of a monthly or quarterly newsletter, or cross-selling a subset of prospects a new service that is applicable to them, or sending reminder cards for recurring service or maintenance.
Write and Polish helps clients get all of their information in one place, research contact management systems, if applicable, and establish procedures to keep it all current. Finally, we work with businesses to use this information to formulate campaigns that solidify client relationships and increase sales.
Bottom line: people can't buy your services if they don't know about them or their benefits. Communication is the solution!
Hot off the virtual press: Image Management's November/December newsletter. Write and Polish has been honored to serve as proofreader on this publication. Enjoy!
Post scriptum: 9 December, more on SOPA and PIPA.
The July/August edition of Image Management's newsletter, IM ink is out!
Read all about the basics of website domains, a newbie's discovery of the recreational sport of curling, and a FREE image manipulation program (GIMP).
In the course of giving the piece its final proof, we certainly came away better educated!
The first issue of Image Management's newsletter, IM ink! Check it out.
And, if you produce a newsletter and would like either proofreading or content input, Write and Polish would be happy to give you a hand!
Write and Polish was privileged to supply a range of marketing services, including website updates, writing press releases, compiling/project managing/editing RFP and pitch packages, creation of a new company screen saver, and production of an internal newsletter for a major Milwaukee law firm.
The engagement was for a period of 4+ months, while an integral member of the firm's marketing team was on maternity leave.
Write and Polish is able to provide relief during periods when any corporate entity is understaffed. Such an engagement may include a combination of on- and off-site work, as needed. Please inquire if you anticipate being short-handed, and we'll see if we can help out!
Write and Polish Bloggers
Christie Manussier, principal Writer and Polisher, is the usual news reporter.