We had a great event, and Write and Polish was so pleased to be able to co-ordinate it. We've now issued the final press release, updated the event page with the results, and composed and delivered all of the follow-up letters to be printed and mailed. We "live tweeted" throughout the day (#GMBF), as well as jotting down notes for the benefit of next year's festival. The kids seemed to have a great time (hover over the picture at the top of the event webpage, and you'll see!), and one parent paid EMO (Ensemble Musical Offering -- the event sponsor) and Write and Polish (in our capacity as coordinator) a terrific compliment: her “daughter left [the festival] so excited and so thankful to play violin. She said it was one of the most fun days of her life!” The first place winners in each age group and category (six in all) will have the opportunity to perform at upcoming EMO concerts. Thanks for the opportunity, EMO! And thanks go each of the entrants, their parents and teachers, for their hard (and fruitful) work.
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Remember these? Electronic databases are such an improvement. Except, of course, when they're not. You end up with this database over HERE and another one over THERE...and, sometimes, "database" is just a bunch of lists in different folders and applications. This set in Excel, and another couple of contact lists in Word and a bunch of data about people who purchased through your website's storefront. We have helped many clients tame this "list beast" and get a handle on who their contacts actually are. It's a necessary precursor to communicating with them effectively -- whether in the context of a monthly or quarterly newsletter, or cross-selling a subset of prospects a new service that is applicable to them, or sending reminder cards for recurring service or maintenance. Write and Polish helps clients get all of their information in one place, research contact management systems, if applicable, and establish procedures to keep it all current. Finally, we work with businesses to use this information to formulate campaigns that solidify client relationships and increase sales. Bottom line: people can't buy your services if they don't know about them or their benefits. Communication is the solution! |
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March 2015
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