Yes, you ARE reading that highlighted section correctly!
We just added this little number to our Facebook album, Why the World Needs More Proofreaders.
Ever notice how ironic some of these proofing errors seem to be, for one reason or another? We never noticed that Satan was an anagram of Santa!
FWIW, while the sale at Dillards may include cloths (fourth line), it's likely that they meant clothes. It's a far less entertaining typo, but still more evidence that someone else needs to look these things over prior to publication.
or File Under, 'Don't Let This Happen to You'
We recently spotted this problematic shelf sign, and just had to share it as a cautionary tale. We inquired with the shop where this was discovered, and were told that these labels are provided by Aveda Corporate. It has been called to their attention, and it remains to be seen if it is addressed.
As we see it, one of two things happened here:
If the former, then clearly, the solution is to ensure that a well-read or otherwise disciplined group of people are producing written, client-facing material, such that errors will be discovered in a proofreading step that is always part of production.
If the latter, then the company (whether, in reality, a whole department or a single executive) preferred to run the risk of the pedestrian consumer thinking that the company had made a mistake as a trade-off for the consumers in their demographic who might not recognize the word 'chamois.'
From a marketing standpoint, as well as an educational one, we think that the down-side of looking imprecise is worse than the downside of using a term that someone may not know. After all, many of Aveda's products contain herbs and oils and whatnot that may not be immediately familiar to everyone who patronizes them. But, the company assumes that the professionals in their licensed shops will educate the consumer about these things. Why would the chamois cloth not fall into this same category?
Naturally, we are not suggesting that a company with a great reputation like Aveda is demonstrating an overall lack of care that one should project onto its products. Every once in a while, a mistake just slips by even the most diligent of people.
However, particularly for smaller businesses that do not have a national reputation preceding them, the safest route is to go the extra mile to eliminate errors. This avoids the danger that a prospective client may be turned off by the possibility of a slipshod way of doing things that extends into the business' work -- whether as an electrician or a health care provider or an IT professional.
9/26/2012 0 Comments
Martha and Herb got a surprise when perusing the weekly specials ~~
Here's a new gem just added to our Proofreaders Paradise album at Facebook.
Once upon a time, there was a grocery store manager/ owner/decision-maker who didn't think it was necessary to pay for proofreading....
While conducting other business on the Internet, we came across a new subject for our Facebook rogues' gallery of language error and/or misuse.
Click on the picture to see the details of the situation -- though the CliffNotes version is that Old Navy shipped and sold these shirts without a necessary apostrophe in "Let's Go!!"
Retail goods and client-facing communication material need to be checked for these basic (and embarrassing) errors. Contact us to discuss your needs.
6/21/2012 0 Comments
Enjoy these new entries into our Proofreading Wanted collection at Facebook.
We understand that mistakes happen. THAT'S why editing and proofreading are so important!
The error is what it is. The context, however...that is ironic!
Visit the album
New addition to the Why the World Needs More Proofreaders album.
Discovered here, this is a classic case where the use of spell check can't help you (the error being a real word).
The money wasted as a result of this mistake would have been significant...but the worst part is the impression that it leaves of the advertiser who is, in this case, (oh, the irony), supposed to be heralding the success of their educational outcomes.
Sign company personnel must have been the product of a *different* school system?
Newest addition to Why The World Needs More Proofreaders:
Don't let this happen to you!
Original article/picture here.
We have created an album at our Facebook page with all the proof one might ever need that The World Needs More Proofreaders. The examples therein are very much of the funny-ouch variety.
Write and Polish Bloggers
Christie Manussier, principal Writer and Polisher, is the usual news reporter.
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