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Marketers and would-be Business Social Networkers: this article, Viral Content-Why We Share Some Things and Not Others, is a studious examination of what we already know but sometimes forget -- blatant advertising as status posts for your business will not generally be shared.
Giving people something they can use, or that makes them laugh, or gets them exercised in some way (but, hopefully, not at you!) is more likely to be shared, and put YOU, as the originator, in front of the valuable individuals who do not yet know you to friend you.
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Christie Manussier, principal Writer and Polisher, is the usual news reporter.
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